Based Pricing
고객이 지불할 용의가 있는 최대의 가격을 받아내는 것이 이상적임
◎ Price and Performance : Value–Based Fixed Pricing
시장가격을 설정하는 중요한 기능3가지
ex1) BMW, benz 등에 대항하여 Toyota, Nissan, Honda 가 취한
New Brand 전략 p.51 Figure3.1
ex2) Waner- Lambert사의 시장침투사례
1.가격결정
Pricing to Optimize Revenues
가격은 비즈니스 모델에서 매우 중요한 요소!!
Profit = revenues – cost = P x Q =C
ex) 폴라로이드사, 펩시콜라
- 성공적인 가격을 결정짓는 중요한 질문들
① 고객에게 제공하는 이익과 관련된 가격과 비용은 어떻게 결정되는가?
② 회사는 언제 제품의 가격
Prices on Selected Routes, 1990>
3. How does DHL set the price?
In the pricing step, there are the basic factors to consider. The factors of being reflected to set the baseprice are four : product(service), weight, origin, destination. Basically setting pricing authority is decentralized, thereby DHL’s country managers had almost total control pricing. They typically set prices based on
price very much.
2.3.2. Brand Loyalty: First-mover Advantages
WizWid greatly emphasizes on first mover advantage the most. As the competitors don’t have their own special strong point, the first mover advantage is the most special merit.
Note: Korean click 2007. 6
They are based on successfully developed its brands as a first-mover focusing on No.1 the first online shopping mall in K
based products; we not only suggest Rice Burger’s re-launch but also believe that it will succeed. With the recent crisis on fast food industry, the number of chains is decreasing dramatically, while Lotteria still remains the first place in both sales and number of chains. Due to the anti-fast food syndrome, competitors like McDonalds and Burgerking are either cutting down their price or prese